David Sumpter·May 15The Pyramids were not built in a day: how data brought long-term successI can’t resist the cliche, because in this case it is so true…
David Sumpter·Mar 19Forget Jamie Carragher! Find a dental student to present football statistics on TVThe first thing I asked Mohamed Dawoud, when he expressed an interest in joining Twelve, was whether he had finished his studies.
David Sumpter·Mar 3The U-shaped approach to AIMany organisations are struggling to adapt to the changes by AI. Over the last six months it has become clear that tools like NotebookLM…
David Sumpter·Mar 1Winning football matches with data-driven interventionsAt the end of the day, there is only one statistic that matters in football and it is the scoreline.A response icon1A response icon1
David Sumpter·Jan 14“The only way to evaluate your process is to follow it”The above is a quote from Adrian von Heijne, Hammarby technical director, and the person responsible for setting up the scouting and…A response icon3A response icon3
David Sumpter·Dec 10, 2025Context engineering for building football AIIn Spring 2023, looking at all of the hype around chatGPT, I realised the following four things
David Sumpter·Dec 9, 2025How to find the right manager using dataIn Spring 2024, Ágúst Pálmason Morthens and I did a recruitment analysis on Liverpool. We wanted to test how the methods we had used the…
David Sumpter·Dec 6, 2025What defines young and successful football teams?There are, as I wrote in an earlier article in this series, different ways of forming a strategy using data analytics, but as a general…
David Sumpter·Nov 27, 2025The honest story of how data is used inside football clubsPeople like to know what goes on inside football clubs, so I am going to be honest in this series. In the next articles, I’m going to…A response icon1A response icon1
David Sumpter·Nov 25, 2025Why Hammarby are Sweden’s most successful clubHammarby came second on both the men and women’s side (for the men this was the second season in a row, while the women also won the…
