Could Cambridge Analytica have targeted extreme neurotics?

Using Facebook ‘likes’ to identify the least and most neurotic users. Red histogram is of the personality scores (as measured in a standard test) of the 10% of people with the least neurotic Facebook likes, while blue histogram is of the personality scores of the 10% with the most neurotic likes.
Using Facebook ‘likes’ to identify the least and most open users. Red histogram is of the personality scores (as measured in a standard test) of the 10% of people with the Facebook likes least indicative of openness, while blue histogram is of the personality scores of the 10% with likes indicating most openness.

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Professor of Applied Mathematics. Books: The Ten Equations (2020); Outnumbered (2018); Soccermatics (2016) and Collective Animal Behavior (2010).

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David Sumpter

David Sumpter

Professor of Applied Mathematics. Books: The Ten Equations (2020); Outnumbered (2018); Soccermatics (2016) and Collective Animal Behavior (2010).

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